Starbucks' long-simmering identity crisis comes to a head
Starbucks sells its brand more than it sells good coffee. Walking around with a Starbucks logo is a status symbol.
If they're no longer a place to sit and drink coffee, maybe they should start making healthy to-go options like protein smoothies and bowls?
Starbucks sells its brand more than it sells good coffee. Walking around with a Starbucks logo is a status symbol.
If they're no longer a place to sit and drink coffee, maybe they should start making healthy to-go options like protein smoothies and bowls?